The purpose of this guide will be to provide you with the fundamentals involved with search engines and to show you how you can optimize your web pages to ensure they are as search engine friendly that they can, and in turn drive more traffic to your website.
Just what exactly is SEO? Well, SEO is short for Search Engine Optimization. SEO is really a technical aspect of marketing and advertising. It takes some degree of technical skills in addition to an understanding of advertising and marketing. But the general goal is to optimize websites to make sure they are easily recognized and more preferred by search engines. Simply put, SEO aims to improve the actual search rankings of websites and the results of search queries, ultimately delivering increased traffic to the internet site.
To make this happen, you must have a good sense of the users who are looking at your web sites and also the product, service or information and facts that your website offers. For this reason SEO is widely seen as an element of marketing or promotion
So, we're all familiar with search engines. It's really hard for me personally to imagine those days that I was alive at some point when the search engines weren't around and you couldn't just instantly find the answer to any question you had. Whether it had been searching for a telephone number to a local business or something more informative say for example a health article or a how-to-guide. In the modern information age search engines are the portals that provide all of this information and facts to us.
So, in general there's several important different kinds of search engines. There's the web crawler oriented engines. All these are search engines that actually have software programs that are continuously running and scouring the world wide web for information about websites and storing it in a database. Google is an example of a crawler based internet search engine.
With that being said, it's crucial that you fully grasp exactly how crawler based engines work. In short there's three main steps to this process. The crawler stage, which is also known as spidering sometimes, is when the search engine's crawlers, also known as bots or spiders, scour the web from one page to another following link to link to link. This is where all those terms, crawl, and spider and web, originate from.
Step 2 is the indexing step. As soon as the crawler has collected all that information, that information's processed and analyzed in a way that the search engine can easily identify and describe your website. This information is then stored in enormous databases. The way this information describes your site is very important when it comes to the search engine ranking process, when a list of results is delivered by the internet search engine.
This falls under step # 3, the retrieval stage. This is the point right after you enter your search string and hit the submit button. This is what goes on between the loading time and when the results are returned to you.
The second type of search engine is the web directory. Now these are slightly different because the user actually fills out an application and submits their website URL, a basic description of the website, maybe even some keywords. Once you submit that form it sits in an Inbox and waits for an editor to come along and take a look at your submission and decide whether or not your website should be listed in the web directory as well as where it should reside in the directory.
An example of a directory search would be Yahoo. It's important to note that, as opposed to web crawler engines which are frequently returning to your web page and updating their indexes with the new information as your site may change, with web directories, if and when you've been listed it's very difficult to go back and have your website description changed, if your website were to change.
And, finally, there are the hybrid engines. These are usually crawler-based engines that still allow a certain degree of manually inserted listings. As you'll see later, the emphasis is really on the crawler-based engines, specifically, Google. The important concept here is that the crawler-based engines like Google are automated computer engines. There is no human looking at your website and describing it. Web directories, on the other hand, are human based and because they are not constantly being rescanned, don't often update or acknowledge changes to a web page.
Just what exactly is SEO? Well, SEO is short for Search Engine Optimization. SEO is really a technical aspect of marketing and advertising. It takes some degree of technical skills in addition to an understanding of advertising and marketing. But the general goal is to optimize websites to make sure they are easily recognized and more preferred by search engines. Simply put, SEO aims to improve the actual search rankings of websites and the results of search queries, ultimately delivering increased traffic to the internet site.
To make this happen, you must have a good sense of the users who are looking at your web sites and also the product, service or information and facts that your website offers. For this reason SEO is widely seen as an element of marketing or promotion
So, we're all familiar with search engines. It's really hard for me personally to imagine those days that I was alive at some point when the search engines weren't around and you couldn't just instantly find the answer to any question you had. Whether it had been searching for a telephone number to a local business or something more informative say for example a health article or a how-to-guide. In the modern information age search engines are the portals that provide all of this information and facts to us.
So, in general there's several important different kinds of search engines. There's the web crawler oriented engines. All these are search engines that actually have software programs that are continuously running and scouring the world wide web for information about websites and storing it in a database. Google is an example of a crawler based internet search engine.
With that being said, it's crucial that you fully grasp exactly how crawler based engines work. In short there's three main steps to this process. The crawler stage, which is also known as spidering sometimes, is when the search engine's crawlers, also known as bots or spiders, scour the web from one page to another following link to link to link. This is where all those terms, crawl, and spider and web, originate from.
Step 2 is the indexing step. As soon as the crawler has collected all that information, that information's processed and analyzed in a way that the search engine can easily identify and describe your website. This information is then stored in enormous databases. The way this information describes your site is very important when it comes to the search engine ranking process, when a list of results is delivered by the internet search engine.
This falls under step # 3, the retrieval stage. This is the point right after you enter your search string and hit the submit button. This is what goes on between the loading time and when the results are returned to you.
The second type of search engine is the web directory. Now these are slightly different because the user actually fills out an application and submits their website URL, a basic description of the website, maybe even some keywords. Once you submit that form it sits in an Inbox and waits for an editor to come along and take a look at your submission and decide whether or not your website should be listed in the web directory as well as where it should reside in the directory.
An example of a directory search would be Yahoo. It's important to note that, as opposed to web crawler engines which are frequently returning to your web page and updating their indexes with the new information as your site may change, with web directories, if and when you've been listed it's very difficult to go back and have your website description changed, if your website were to change.
And, finally, there are the hybrid engines. These are usually crawler-based engines that still allow a certain degree of manually inserted listings. As you'll see later, the emphasis is really on the crawler-based engines, specifically, Google. The important concept here is that the crawler-based engines like Google are automated computer engines. There is no human looking at your website and describing it. Web directories, on the other hand, are human based and because they are not constantly being rescanned, don't often update or acknowledge changes to a web page.
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